Facebook pre IPO roadshow in 2012

We’re weeks away from the largest internet IPO in history.
幾個禮拜後，互聯網史上最大首次公開募股即將到來。

Facebook is expected to go public in Mid May, but not before executives spend the next two weeks meeting influential investors and pitching them why they should buy shares on the company.
臉書預計在五月中上市，但行政主管需要先在接下來的兩個禮拜內與具影響力的投資者見面，並試圖說服他們購買公司股份。

It’s a pre IPO ritual called  roadshow and facebook kicks off on newyork on monday.
這是首次公開募股的潛規則稱為路演，而臉書公司選擇在紐約的周一揭開序幕。

Now those meetings are private,but facebook did post an online video for regulaur investors to check out. 
那些會議都是私人的，但臉書為了讓固定投資者方便查看發佈了線上影片。

Thank you for taking the time to consider an investment in facebook.
感謝您花時間考慮投資臉書公司。

So what’s facebook telling those pontential investors?Well.First of all lots of numbers.
所以臉書都跟潛在投資方說明了什麼？第一，提供很多數據參考。

Facebook executives make it very clear that the companies shares scales sets it apart.
臉書行政主管清楚地指出公司股份範圍。

We have over nine hundred million monthly users.
我們每月擁有超過90億的使用者。

Those aren’t the only stats in the roadshow video.
路演影片內容不僅如此。

There are now 300 million  photos uploaded everyday,2 billion likes a day,over a billion and over 5 hundred million users on a daily basiscomments a day 
每天有30億張圖的上傳量，一天有20億點讚次，並超過10億的留言量，每天約有超過50億的使用者。

And facebook is counting on those users for their revenues 
臉書的利潤來自於那些使用者。

The more people on facebook and the more it knows about them.The better facebook could sell targeted advertising 
越多臉書使用者代表公司越了解他們，如此一來臉書更能推銷定向廣告。

In United States everyday on facebook is like the season finale on American Idol,the most popular show on television times 2 for nearly targeted campaigns
在美國，當今臉書使用者好比於「美國偶像」的季終大結局，最受歡迎節目的兩倍，大多數的定向活動。

Let’s say female 25-34.Facebook reaches the audience with 90 percent accuracy.
假設女性介於25-34歲之間，臉書以9成準確性深入客群。

Facebook VPA product Chris Cotts also gave prudential investors get a look at the future of facebook and where is turning into attention 
Chris Cox 也讓謹慎的投資者一探臉書未來的展望。

Smartphones 
智慧型手機。

The things you do on a phone are extremely personal and social.And there exactly the things of things Facebook is amazing at helping you do.
手機活動屬於非常私人地社交，而可以藉由臉書幫助大眾獲取隱私權。

Just weeks ago Facebook acquired mobile sharing app Instagram for a Billion dollars
臉書在幾個禮拜前以數十億元購得分享程式：「IG」。

Facebook CFO told investors to expect more of that in the future.
臉書財務長表示投資者可以在未來期待更多IG方面的發展。

We believe mobile usage of Facebook is critical to long term user engagement.
我們深信手機用途是讓臉書使用者願意長期投入的關鍵。

So expect us to invest heavily in our mobile product experience even if mobile monetization is uncertain and take time.
所以我們將會大量投資於流動產品經驗上，即便手機貨幣化是如此地不穩定及耗時。

Facebook CEO Mark Zuccburg took the opportunity to sketch out a world where we are always someway connected  to the servise.
臉書首席執行長Mark Zuccburg運用機會指出大眾與這個服務息息相關的世界。

So if you think five years out i think we’re gonna reach this point where almost every app that you use is gonna to be integrated with facebook in some way 
我相信在五年內大眾所使用的任何軟體都會與臉書有關。

Facebook roadshow continues for the next two weeks. 
臉書路演在接下來的兩個禮拜持續地上演著。

We should know the roadshow is only part Facebook IPO pitch. 
我們應該悉知路演只是臉書公司首次公開募股的推銷方式之一

It goes hand in hand with the companies perspectives that lays out risk associate with binace stock.
深入地瞭解到公司未來願景並清楚指出購入股份的潛在危機。

For maintaining high user growth to the threat rivals like google and twitter poes. 
臉書持續維持高使用者頻率以避免Google及Twitter的威脅。

We’ll keep you posted as Facebook prepares to go public.  
在臉書準備上市的同時我們將會持續為您更新近況。

 

Copyright Announcement: The above videos are  from the official Youtube channel of the organization. Inside Facebook's investor pitch https://www.youtube.com/user/theofficialfacebook . The videos we selected are all publicly available on the official channel, and we do not own the copyright of these videos. Our work on Chinese translation for this film is free for the 1.2 billion audiences in Mandarin Chinese around the world to watch and learn SDGs and SROI advertising campaigns.